Tuesday, March 10, 2015

Competition among fight promotions?

"Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best" - George S. Patton

It is great to see competition among fighting promotions, I know it is hard to believe that there could be something bigger than the UFC. One Fighting Championships, now known as One Championships has become one of the biggest fight promotions in Asia. It is boasting over a 90% market share in Asia and over a billion viewers (http://www.onefc.com/about-one/about-us.html).  So what does this mean, Why is competition important?

As an avid martial artist, I enjoy watching mixed martial arts. Especially fighters who had formal training in a traditional martial art, such as Judo, Karate, etc. But watching can get quite expensive, and as any business savvy person knows competition generally drives down pricing. This weekends match ups verify this point.

One Championships will feature eight match ups and the cost to stream it will be ...holy s**t, only $10.


The UFC stream will cost .. What!? $60.



The UFC event may or may not provide better fights than One Champion event, but I think you will begin to see more competition to the $50 - $60 "Pay per view" events. In my opinion, the UFC doesn't have enough star power to keep commanding high pricing for these type of events. As the competition grows, consumer costs should shrink.. Only really really big match ups could command such a price. The only pay per view event I would even consider purchasing at $50, is the Pacquiao Vs. Mayweather fight. 

-Dwight



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